The Elevate Mastermind is for service based online business owners who do business with integrity.  Who are looking to take things up a notch and step-up to the next level. Who want to earn more revenue AND build a better business.
The thing is, you know things could be better, you know you could achieve so much more, but you're not sure how to get there.
Well, I've got that covered.


Ready to take things to the next level?













Having all the money stuff worked out.

Having a fully systemised business and a team that steers the ship.

Working a few days a week, or taking time off to travel when you want to.

Having the resources to really make an impact.

This is possible with the right mindset, strategy and action.

And THIS is what we focus on inside Elevate. 

small business mastermind

Now before you think this is some 'get rich quick', soulless money making scheme, back up there, sister.

That's not my jam.

I'm all about becoming a leader. All about creating impact. All about transformations. All about bringing those business dreams to life.

But let's have some real talk.

What I teach will get results, but how soon is down to you and where you are now in your business. For some it takes a few months, others can take longer. 

If you're ready to commit, show-up and do the work, even when it gets uncomfortable, then I will commit to helping you navigate the next level of growth, sharing my tried and tested techniques that have created dramatic results for me and my clients.



Designed for people who want to build a 'real' business.
People who do business with integrity.
People who want to have an impact.

A mastermind with likeminded peers who will support and evolve with you.

A program that teaches you how to grow your business in a way that's right for you.

The focused marketing and sales you need to reach your income goal.

Structure that will keep you accountable and moving towards your goals.

Support that will help you as you navigate inevitable resistance.

Mindset shifts so big, you'll wonder how you ever survived before.

An all-access pass to my inner circle and the trade secrets I've used to create growth myself.

A likeminded group of women who have your back, who will grow with you, pick you up when you fall and celebrate you when you win.

Are you ready?

Elevate follows my unique M.S.A. ApproachTM, which merges three core principles for business success:

Mindset + Strategy + Action

Success Mindset? Covered.
Business Strategy? Covered.
Positioning & Messaging? Covered.
Income & Profit Planning? Covered.
Marketing & Sales? Covered.
Implementation? Covered.

small business mastermind

The frameworks in this approach are used throughout my work, and have created phenomenal results. Results like these:

Natasha had her highest income month ever and had a £35k launch just one month into Elevate with a brand new program in a brand new niche. She has now grown her business to multi-six figures.
Dipti filled her brand new program just one month into Elevate and has now drastically increased her monthly revenue.
Monique streamlined her whole business by adding automated systems and processes to free up more time.
Olivia 10x her client charge rate after gaining the courage to charge what she was worth.
Daire more than doubled her monthly revenue in 6 months and added 4 extra income streams.
Kerrie grew her new business to six figures within a year.

Marie reached the final of a European Prize for social enterprise. 
Anna's business doubled year on year since working with me.
Marie tripled her rates and has been fully booked every since.
Glyniss is working with fewer clients and making five times more revenue.
Sara had her highest monthly income within 3 months.
Noomi turned her consultancy offering into an online course.
Karen stepped through her visibility fears and launched her first product range

Gemma, you had me at 'sustainable growth', where do I check the pricing and apply?


I chat with Natalie Alexia about being in one of my masterminds

Elevate is a mastermind with a difference

I've been running masterminds for three years, and this one exceeds anything I've done before.
It's a mastermind/program hybrid that has all of the important stuff covered.


There are separate mastermind groups within Elevate, handpicked by me to ensure the members are at the same level in business and have the skillset to add value to the group. I keep these at just the right size to ensure you get the benefits of a true mastermind.


Each Squad has a handpicked Elevate Coach, who is one of my alumni clients, knows my frameworks and has achieved success with me. These ladies have a specialist skillset you need and each compliments my business mentoring perfectly. The coaches will facilitate and support you in your Facebook Group daily.


Every 90 days, you get to choose your own adventure by selecting one of two income generating tracks. The Launch Track where you create and launch a package or service. The Marketing Track where you work on marketing, sales and funnels. Each track has a clear structure with proven frameworks. 

From Me

There are two calls with me each month where you get the mentoring you need to move you forwards.

On top of that we have a weekly Monday Checkin with me to get you all set up for the week.

Every 90 days I run my Review + Reset Session where we review the previous quarter's results and create the next 90 day plan, together.


I run a virtual workshop that focuses in on a key area you need support in. I'm committed to learning from the best and invest in my own personal and business development every year. And this, my friend, is passed on to you.


Each month you get a mindset coaching session with our Elevate Coach, Marie Houlden. 

Marie helps you to dig deep and identify any blocks, resistance or negative self beliefs that could be holding up your success.

She also runs a group EFT and energy session to help you clear whatever is in your way.


Every member gets two 15 minute SOS One to One Calls with me to deal with something they're struggling with. This is my super-power, so plug me in when you need  a super-fast solution to implement immediately. 


Every month I have the Elevate Members vote on which member should feature on my Podcast and which member should feature in my Simply Smart Business Group to run an Expert Session. PLUS all members get the chance to pitch for a speaker spot at Elevate Live!

The Tracks

The 90 Day Tracks are the foundation of Elevate, so they deserve a little more space for you to understand what's involved.

When you first join, I kick things off with a 90 day planning session where I will identify your quick wins, the things you need to do in the first month to get quick results. Once that's done, we'll focus more on a longer term strategy for you using one of our tracks. 

Then every 90 days I run a 90 Day Planning Session where you get guidance and support and then select which track will support your 90 Day Plan. Think of it as a 'chose your own adventure' for business.

small business mastermind

The Launch Track

You will learn  how to  create the right product/package for your people, how to price it, how to structure it and how to create it.

Then you will be taken through my launch framework that shows you how to create the right launch for YOU. The same launch framework that resulted in £216k in sales.

If you have a product or package already and you don't need to create anything new, you can simply move straight into the launch framework.

small business mastermind

The Marketing Track

In this track, you'll be working on your Smart Marketing System, which will be your ongoing lead generation activity and your sales and marketing system. 

You will also learn how to create the right funnel to give your income the boost it needs.

There will be a range of funnels available for you to choose from, depending on what will work for your audience and offers.

small business mastermindYou can go through these tracks at your own pace. I'm anti-hustle and understand that people have different speeds. I'd rather you found your flow and worked through these at the speed that works for you. 

You can go through them as many times as you need during our time together and you can select each module every time, or leave a few out once you know what you're doing. It's a fully flexible, business-building system that works for YOU.

As someone who has suffered with burnout, it's not pretty and I want to ensure my masterminds and programs allow for space to process and implement in your own time. 

I've allowed for downtime to ensure you factor in rest. We reduce support at the following times, where there are fewer calls and support to allow everyone a little more breathing space:

Christmas (2 weeks)
Easter (1 week)
Summer (1 month)

small business mastermind

Let's Talk About Results

Listen, I'm not going to blow smoke up your ass just to get a sale. That isn't how I operate.  I'm clear who thrives inside of Elevate and I'm clear who doesn't. This is why I run an application process. I want to ensure this is right for you.

I make it my priority to help you get the quick wins in our first month together, whatever those wins are for you. We do this before we focus on the longer terms strategy, so you can go into it with confidence.

Results will always be varied. Yes I have seen women double and triple their income within one month, but honestly, that's not the norm. 

Some people take longer to see big results like that and I need people inside who appreciate that and are prepared to put in the work, no matter how long it takes.

For example, if you have a small audience to start with, then we will need to spend time building that up and deepening the connection before we see an increase in income. 

This is a way to sustainably grow your business with proven frameworks. If you're in it for the longer-term, this is for you.

small business mastermind

Still with me?

Awesome, let's check if this is right for you.

The ladies who thrive inside of Elevate are service based female business owners earning anything around £2k per month upwards. 

I focus on putting together the right groups of women who I know will support each other as they evolve.

The right fit is imperative to the success of the group and I'll be looking to match mindset, business level, personality and values.

I will be committing to this 100%. Your success is my success and I WILL put the work in with you. But I need you to do the same. If you can't, it might not be your time.

I need you to SHOW UP! Even when it feels like you can't. You need to go 'all in' on this and commit. Because when you do, success will follow.

If all this sounds good, and you're a service-based small business owner, coach, consultant, therapist, designer, freelancer or similar, who falls into one of the categories below, then this could be perfect for you.

Sadly, this isn't right for product businesses or MLM's right now.

Would you like to see inside?

Of course you would



It's all well and good me harping on about how great Elevate is, but there are far more important people to listen to than me: my Elevators.
Here are a few of them. Click on their names to reveal their case studies and personal experiences of being inside of Elevate.

Katja is the founder of Bright Idea

What problems were you dealing with before you started working with Gemma inside of Elevate?   

Overwhelm, limiting beliefs and a lack of strategy. I was on the verge of officially merging my copywriting business, Bright Idea, with my Designer & WordPress Crack of a hubby. The relaunch of what had been "my" website for 3 years into our joint branding and communication agency was a cripplingly slow process. We needed to get out of our own way, fast - and we needed ideas for growth and scaling, as our 1:1 project work was at capacity and we were still overgiving and undercharging. Last but not least, I parallelly needed to transition my personal brand away from JUST writing towards mentoring and teaching mindfulness and confidence, revolving around a free-spirited, DIY punk rock approach to spirituality and feminism (I'm also a highly trained yoga teacher). As I run both websites in German and English, I lacked focus and was in need of exchange and structure.

Why did you choose Gemma?

Most importantly: for her integrity. Faced with a gazillion online biz mentors out there, when trying to choose my very first mastermind, I was overwhelmed - and very picky. After observing her for a year or two, I finally went (!) with Gemma because I had heard she had a special gift of assembling a really high calibre of brilliant ladies in her masterminds. I wasn't disappointed - I have high standards for who I work with, and both her and my fellow masterminders have that certain rare combination of brains, balls and heart (not to mention the belly laughs and love of swearing)! Plus, Gemma is truly is kind-hearted, woo in a down-to-earth way, a fellow mother - AND she puts self-care up there with her proven strategy, mindset and marketing input. This is super important to me as an HSP who can give a lot but also needs to retreat to refuel frequently.

Why did you choose the Elevate Mastermind?

I wanted a program that lasted long enough, so for me, the 12 months were perfect. I know from experience that anything less is problematic in terms of actual implementation, next to all the daily tasks in my two businesses as well as in my family. Also, the small group size works well for me and, especially after Elevate Live, which was simply mind-blowing, we have become a really close-knit gang with even some actual friendships forming, which isn't to be taken for granted in the (online) biz world. Last but not least, again, I'd have to say the focus on both mindset and self-care, the anti-hustle vibe and the regular contact time with both Gemma and our group have made this a no-brainer for me.

How long have you been in the Elevate Mastermind?

I am proud to say I'm one of the founders who jumped in in October 2018.

What were your goals since joining Elevate?

The relaunch of both my businesses, the creation and launch of a first scalable online group program for our branding agency, a mindset shift towards REALLY believing it's all possible, reduction of overwhelm and gaining more clarity, focus and structure.

Which goals have you reached and how did you reach them?

I've reached all of them, actually. I may not move as fast as some other ladies inside of Elevate - but I have felt quantum leaps and bounds both in my mindset. I am now fairly relaxed around situations that would have made me severely anxious in the past; i.e. feast-or-famine cycles - and also in my sense of being on top of things strategy-wise. I feel I know what needs to be done next a lot more often, and I'm beginning to juggle both my business personas and my family life a lot more calmly. Oh, and we're launching our first online group program, DIY Kickstart. How? Through accountability within the group, or: JEDI. Just effin' do it! Germanic efficiency is catching up with me at last - in my beloved mastermind filled (mostly) with Brits. ;-)

What unplanned goals have you reached and how did you reach them?

I had my first five-figure month. This is still with 1:1 work, mind you! I'm super confident this will become a regular occurence next year, once we're running our group program on DIYing your website regularly. How did we do it? By finally relaunching our agency website - and OMG, is it SHIT HOT! - packaging our products, and raising our prices (we're still very good value for what we offer though).

Have you had any unexpected results since joining?

This is hard to describe as it's not really tangible...I guess I feel like part of a movement, a family even, with unconditional support and mutual lifty-uppi-ness. :-) This is especially nice as I'm a German copywriter; yet, I've never felt excluded or like I don't belong. Plus, there's the added bonus - which may sound paradoxical to that at first - of feeling in my bones that I am ready, for the first time, to step up ALONE (besides the work I do jointly with my husband, or in my band): I am enough. I'm ready to lead, and it's my time. I will no longer hide my PhD and other qualifications, abilities and titles for fear of no longer being liked. I have (been) truly elevated.   

What has contributed to your results?  Which strategies have you used?

Being confident and knowing my, and our, worth at last. Don't get me wrong, this is hard work and a long, ongoing process with the odd, natural set-back, but I believe that once you have had that ONE decisive mindset shift - away from negativity, old patterns around what you do or don't deserve etc. - there really is no way back. The strategies I use to keep on the right track are simply the ones I teach and work with for my clients: yogic mindfulness, breath work, tons of reading and writing, and the occasional bout of very loud rock music (both on stage and on the dance floor).

What do you love the most about being in Elevate?

In short, I guess, the inspiration and support from the ladies in our team, our wonderful coach Anna and, of course, Gemma. It's just the right mix of hard-hitting biz shizzle, girlie fun and women's wisdom. A place to be seen and heard, where's it's safe to drop the mask and keep it real while dreaming really big!

Would you recommend Elevate to anyone else and why?

Yes I would, and I will. Because it's the right place for you if you want to step into YOU - and not just someone else's version of success (six-figure this or seven-figure that). While you WILL tackle your money mindset, it goes much deeper: the quality of the people it attracts is extremely high in the sense that the Elevators are, one and sundry, kind, gorgeous souls who all want to help heal the world. It's a caring and giving environment where you will laugh and cry together and where folk understand when it's all getting too much and you need a wee break. Our coach Anna has been sensationally present, and I've formed real connections and even some friendships in our group. Last but not least, it's very inspiring to watch Gemma grow so rapidly in such integrity, she is super generous, really knows her stuff and walks her talk. It feels priceless to know you have her in your corner!

Violet is the founder of the NetWorth Academy

What problems were you dealing with before you started working with Gemma?

I was lost and was at cross roads about what to do in my business

Why did you choose Gemma?
Her integrity and through working with her, I love her even more as she bears it all.

Why did you choose the Elevate Mastermind?

I felt it was time for me to join a mastermind 

How long have you been in the Elevate Mastermind

8 months

What were your goals since joining Elevate?

To start earning £10K a month

Which goals have you reached and how did you reach them?

I love who I have become and although I am not yet making £10K a month, I know I will...soon

What unplanned goals have you reached and how did you reach them?

Defining my niche and actually loving it… you can't quantify this

What has contributed to your results? Which strategies have you used?
I think it is the constant reminder to work ON the business, being able to see fellow Masterminders progress. Focusing on LinkedIn and building my own asset (website). The Smart Marketing system has been very useful

What do you love the most about being in Elevate?

Oh My God! Elevate has been a total game changer for my business. When I joined I was at a turning point in my business having been on the brink of shutting it down. My confidence has sky-rocketed. I now only work with clients that I love and I am able to say no without feeling bad. I have put my prices up and even if I know they are not close to what I should be charging, it is still a massive step for me. When I joined the Mastermind I didn't know how I was going to pay for it and I have now signed up enough clients to make my investment back

Would you recommend Elevate to anyone else and why?

Yes....every business owner needs a mastermind especially one where the main coach is available

Rebecca is the founder of Rebecca Hawkes Confidence Coach 

What problems were you dealing with before you started working with Gemma inside of Elevate?

I didn't really know what I was doing or where I was going. I was trying to do all the things without a main focus which left me feeling overwhelmed and confused.  

Why did you choose Gemma?

I followed Gemma for two years, signing up to her freebies, purchasing her lower cost products, engaging in her free group and bingeing on her emails/blog posts/podcast and always felt like the advice she gave made sense. I liked that she talked about a mixture of mindset and strategy and wasn't focused on just one or the other. 

Why did you choose the Elevate Mastermind?

I was in a really tough financial situation and ready to throw in the towel and go back to a 9 to 5. I put out a post in Simply Smart Business and Gemma reached out to me personally to offer something that would help. A month later, after learning, implementing and doing everything she told me to during a month long programme, I made my first sale in 4 months.

If I could achieve that in 4 weeks, there was no limit to what I could achieve in Elevate.

How long have you been in the Elevate Mastermind?

Since January 2019.

What were your goals since joining Elevate?

  • Make consistent income
  • Increase my confidence & self belief in my business
  • Structure my business in a simple, organised way
  • Stop playing small
  • Feel like I know what I'm doing

Which goals have you reached and how did you reach them?

My confidence in myself and my business has sky-rocketed as well as the belief in myself and what I'm capable of. I know for a long time, I've held myself back due to fear and self doubt but with the help of Elevate, I've been able to work on this.

My business feels very structured and although it's not always organised, I have a clear path to follow, I have processes in place, my customer journeys mapped out and I feel confident in managing all the things behind the scenes.

I'm no longer playing or dreaming small. If I can dream it, I can make it happen and I'm no longer afraid of failure because I know there'll be a lesson in the fail.

For the most part, I know what I'm doing on a daily basis! I know that as long as I do one thing to move myself forward, I'm on the path to success.

What unplanned goals have you reached and how did you reach them?

I've actually learned to trust my intuition more. Having the permission to be a bit more 'woo' and spiritual means I've started to connect more with myself. Making decisions based on gut instinct, taking inspired action and following what my heart says is working out very well for me. I like the fact Gemma encourages us to be more spiritual if we want to but doesn't push it for the non-woo people.

Have you had any unexpected results since joining?

Completely restructuring my business wasn't on the cards at all! Neither was starting a YouTube channel and getting rid of my Facebook group. Not sure whether these would be classed as unexpected but they're the result of being encouraged to follow what makes us happy and not what everyone else is doing.

What has contributed to your results?  Which strategies have you used?

The Marketing Track is a game changer. Being able to market on autopilot without dedicating all the hours to it means I'm able to grow my audience without stress.

I love how you can choose aspects of each track or training and really make it your own. Using suggestions from The Launch Track in terms of content to share as a part of The Marketing Track means I'm sharing valuable content my audience can connect with.

The guest experts we have are also incredible. Amber Dugger, Dominique Mullally and Harriette Hale made me feel incredibly empowered when it comes to money and taught me some really valuable lessons.

What do you love the most about being in Elevate?

The community, the support from Gemma, the regular mindset workshops with Marie Houlden - I love everything about it!

We have such a solid team who support, empower and inspire each other on a daily basis. Our group have become such a close knit bunch and it's lovely to always have someone on your side cheering you on or there when you feel like you want to quit.

Would you recommend Elevate to anyone else and why?

100% - Being an entrepreneur can be incredibly lonely and it's often hard to know where to turn when you need help. Having someone with so much experience support you, offer you advice and help you see things from a different perspective is priceless. Being a part of something so supportive and so empowering motivates me every day. Elevate is a real community of people who want nothing more than to see you succeed.

Kirsty is the founder of Kirsty Wick Hynotherapy

What problems were you dealing with before you started working with Gemma inside of Elevate?

Overwhelmed and unable to find a way to scale my business that didn't involve me burning out.

Why did you choose Gemma?

I'd love to tell you it was after careful research and much consideration but honestly it was intuition. I listened to her and I liked what she was saying, I liked her energy. I wanted a coach who could give me strategies, structure and a plan

Why did you choose the Elevate Mastermind?

I joined Gemma’s Business Success Bootcamp and learnt loads including realising how much I still needed to do. Before BSB I was clueless! I had lots of clients but I didn't have any of the things you need to scale and grow a business. Having worked with Gemma in BSB joining Elevate was a no brainer.

How long have you been in the Elevate Mastermind?

10 months

What were your goals since joining Elevate?

Content - consistent, high value content that converts and establishes me as an expert. Putting structures in place so I can scale.

Which goals have you reached and how did you reach them?

Content is consistent and converting thanks to Gemma's marketing system and Daire’s content fairy dust.

What unplanned goals have you reached and how did you reach them?

Getting really clear on my mission and feeling confident to follow that through. Dropping stuff that wasn't aligned with my business goals but still increasing my monthly income.

Have you had any unexpected results since joining?

Confidence and belief that I will achieve my long term goals

What has contributed to your results?  Which strategies have you used?

90 Day Plan

Smart Marketing System

The Mothership and Income Planner

What do you love the most about being in Elevate?

Daire and all my fellow Elevators. It's an amazing community to be part of.

Would you recommend Elevate to anyone else and why?

Yes! If you're ready to work, you're committed to your business and are serious about being successful then join. Why - strategies, support, inspiration and hanging out with amazing women.

Tina is the founder of Tina Cleary Photography

What problems were you dealing with before you started working with Gemma inside of Elevate?

Lack of belief, health problems, I was leaving one of my businesses and struggling with what to do with my websites.

Why did you choose Gemma?

Gemma is an amazing and caring coach.

I had wanted to work with Gemma for over a year and had completed some of her shorter courses before committing to the elevate mastermind. I had also been a member of her group, Simply Smart Business, for a couple of years.

Why did you choose the Elevate Mastermind?

I wanted to join the last mastermind but could not afford it so had to join this one. HAD TO.

How long have you been in the Elevate Mastermind?

9 months

What were your goals since joining Elevate?

To build consistent income - Gemma has really helped me identify this and came up with great advice.

Which goals have you reached and how did you reach them?

On my third month in the mastermind my monthly income tripled.

As well as all the help received on marketing myself, growing my business, mindset shifts and doing business in a way that I love - I have also achieved the following by being in the most supportive mastermind:

I no longer fear being visible

I have belief

My health has improved

I now outsource more work so I can focus on photographing people

I have met some really inspiring ladies within my mastermind and I believe these ladies will be life long friends

I have learned how to protect my energy

I now know I am worth it and believe in myself much more

What unplanned goals have you reached and how did you reach them?

Health is much better - giving up caffeine, chocolate and much more as I become a healthier person thanks to the support in my group.    

Have you had any unexpected results since joining?

Thanks to Elevate Live I will now have a passive income by making money doing something I love anyway - taking photos of everything for my new stock photo library

What has contributed to your results?  Which strategies have you used?

The weekly lives, how Elevate is designed, everything about the mastermind makes succeeding the only answer.

What do you love the most about being in Elevate?

The support, the love, the energy, being part of it, the coaches, Gemma, Marie, the lives, the training, I can go on and on

Would you recommend Elevate to anyone else and why?

I love everything about it and would recommend Gemma to a friend or loved one. I have spent the day with Gemma when I photographed her and she really is that same kind, funny, passionate lady that you see on her lives.

Gemma knows her stuff and she is a professional at business match making. 

Glyniss is the Founder of Glyniss Trinder.

What problems were you dealing with before you started working with Gemma inside of Elevate.

I was in business for two years but lacking consistent income. I had very limited knowledge and no strategy. I was working one to one with clients on a session by session basis and my income was patchy, not even feast or famine! I was stuck with how to grow my tribe and got clients mostly from referrals but I felt I had no control in my growth.

Why did you choose Gemma?

Gemma started out as a client of mine for RTT and I knew, liked and trusted in her integrity. I'd been following her progress after her success with working with me on her visibility fears, and watching her grow her own business with ease. I watched a masterclass she gave in her group on tripwires and was blown away by the simplicity and knew I needed some of that.

Why did you choose the Elevate Mastermind?

After working with Gemma, I knew first hand that her talk of integrity was genuine. I completely trusted her and knew that I needed her strategy. It was a no brainer for me. I was gutted because I thought I'd missed the deadline for the Flourish Mastermind but couldn't believe my luck when she opened it up for a couple of new people and I hopped in. It was then an easy decision to continue with the Elevate Mastermind.

How long have you been in the Elevate Mastermind?

I've been in Elevate Mastermind for 8 months

What were your goals since joining Elevate?

To grow my income, and to leverage my time by starting a group program

Which goals have you reached and how did you reach them?

Both. I've more than doubled my income from last year in this first 6 months. I've actually started two group programs and am so in love with working at this new level of serving more women with the time I have. And I'm also blown away at the results my clients are getting and how I am able to serve them so easily which I can only thank Gemma for, from watching her in the masterminds she runs.

What unplanned goals have you reached and how did you reach them?

Starting a second group program while I was still in the middle of my first one, because I realised it was so easy! This is something I'd been thinking of and procrastinating on for a couple of years, but I love it so much, I felt it was easy to start a second before the first was done.

Have you had any unexpected results since joining?

I did my first webinar and converted 50% of the people on the live call, selling most of my places during the webinar. In fact, that webinar attracted 3 new high end clients who upgraded to 121 packages.

What has contributed to your results?  Which strategies have you used?

I think mostly from watching Gemma in action. The help that I got from Gemma with my message and how I serve my people, what makes me different, helped me attract the right people. I had bought a very overwhelming sales program from someone else which completely confused me but Gemma's launch strategy brought me so much more ease.

What do you love the most about being in Elevate?

I love that Gemma has attracted some absolutely lovely empathic and super smart ladies in her mastermind. We've all hit it off really well and the support in there is phenomenal.

Would you recommend Elevate to anyone else and why?

Absolutely because Gemma is everything she stands for. Her mix of mindset, smart strategic brain, integrity and her humour are pure gold. I've learned so much from her, and she's always improving and learning more to pass on to us.

Salma is the founder of Salma Shah.

What problems were you dealing with before you started working with Gemma inside of Elevate?

I had a great offline business but wanted to step-up and start building my legacy business.To do this I needed to figure out the internet marketing side. However, felt overwhelmed and confused with all the noise. I also wanted to be part of a community that shared my values and how I like to do business.  

Why did you choose Gemma?

I believe who I choose to work and be associated with will impact my business too and says something about me. Therefore my key criteria were her values and what she stands for. Like me she also has a Psychology degree so I knew we would connect from several perspectives. She is also a great business role model too.

Why did you choose the Elevate Mastermind?

I wanted to be surrounded by like-minded entrepreneurs so the community.

How long have you been in the Elevate Mastermind?

Since October 2018

What were your goals since joining Elevate?

I really wanted to nail my legacy business and get clarity on products, audience and messaging.

Which goals have you reached and how did you reach them?

I achieved all these goals. The Elevate community and coaches are incredibly supportive.

What unplanned goals have you reached and how did you reach them?

At last I feel I am truly stepping up and playing big in my business. 

Have you had any unexpected results since joining?

My business vision is far greater and feels real. I now have all the ingredients to make this happen.

What has contributed to your results?  Which strategies have you used?

It’s about not getting emotionally attached to my marketing system and being consistent, focused and objective about campaigns.

What do you love the most about being in Elevate?

Genius Gemma and her community she draws to her

Would you recommend Elevate to anyone else and why?

Yes I would. Being in Elevate will give you structure, a practical and emotional system. Your business and revenue will grow at a much faster pace.  

Elevate far exceeded my expectations. My legacy business has shifted several gears in the right direction and there is no way I would have moved this fast on my own. Gemma's business acumen is the best I've come across in this industry but more importantly her genius is wisdom, integrity and sense of fun.

Your Elevate Coaches

These ladies have been handpicked after working with me for some time. They have a deep understanding of my frameworks and bring specialist skills I know you need. Each Coach is assigned to a Squad based on the level and the members' specialist skill requirements. These guys will be running your Facebook Group and taking care of you day-to-day.

Daire Paddy

Content Strategist
& Visibility Coach

Daire is my content manager and awesome at helping people get over themselves and get out there. She works with many high profile entrepreneurs, and can turn anyone from victim to victor with a wave of her wordy wand. 

She's the best person to talk to during a launch because she has so many ideas. She's also the only person who can be trusted to organise people with a marvellous combination of fear, honesty and love.

Marie Houlden

EFT Practitioner, Energy Healer & Mindset Coach

For the last 9 years, Marie has worked with over 500 people, in thousands of sessions to help them regain emotional, mental and spiritual well-being. 

She helps you master your mindset, so that no matter what you’re up against, you have the inner strength and resilience to move past it. Banishing negativity, self doubt and self sabotage to help you reach your dreams and create a business and life that you love. 


I'm Gemma Went

Award Winning Business & Mindset Mentor



In case you’ve never heard of me, here’s why I’m qualified to help you create the business you dream of

I have over 20 years business building experience, working with everyone from one woman bands to global brands. I sat on the Board of Directors at two agencies, learning every aspect of business including team building, operations and finance. 

I've built two multi-six figure businesses of my own. The first I won an Entrepreneur of the Year Award for, and the second I created while I was 7 months pregnant and a single mum, which I grew to six figures within 2 years, and multi-six figures in 5 years (go here to read my case study on how I did it). 

I recently won the Entrepreneur's Champion of the Year category at the 2018 NatWest Great British Entrepreneur Awards. Which is rather nice.

I've worked with 1000's of small business owners and helped them go from struggling to nailing their goals, in as little as 6 months. This is the bit that really matters.

I run a tight ship, with clear systems and structure and at least 40% profit year on year. Innovation and development is at the core of my business and I strive for continuous improvement in customer experience and efficiencies. 

I have a team who have been with me for almost 3 years and run like clockwork, I don't work long hours and I manage to take school breaks off to be a mum to my 5 year old son, two teenage step-daughters and two crazy cocker spaniels.

small business mastermind

Not only am I a Business & Mindset Mentor, I'm a Digital Marketing Specialist. One of the core areas business owners struggle with and THE core area you need to be good at to create the revenue required to grow.

Mindset is at the core of my work as I realised early on that our biggest challenge in both business and personal growth is ourselves. I make it my mission to spot and support resistance in my clients, helping them to lean in, surrender, learn from it and work through it as it, inevitably, happens.

And you get to dive into that deep pool of knowledge, you lucky things. 

I talk with Marie Yates about her experience of being in my masterminds

(She's currently on her third)

This is what you get out of it:

This is the important bit. I'm all about ROI, and I want you to be clear what you will get out of Elevate, and what you won't.

More clarity, confidence and courage in you and your business,
so that you feel more able to take risks and just 'go for it'.


Structured, supported business growth,
which means that you can stop second guessing how you can do this yourself.


Proven frameworks that you can plug and play into your own business to accelerate your growth.


Carefully curated mastermind groups with likeminded peers, at your level of income and skill, so you feel confident you're learning from, and growing with, the right people.


The M.S.A. Approach, which covers each essential element for business success, which means you have the important success drivers covered.


A focus on income and profit generation to ensure you smash your revenue goals.


A structure that you can fit to YOUR needs. No shoe-horning into other peoples goals, which means that the work you do is aligned with YOU.


A dedicated Mentor AND a Specialist Coach, who both have your back, which means you have the right support to guide you. I am both a business strategist and a digital marketing professional, those two skills combined is a heady mix.


Marketing and Sales frameworks that will build our audience, generate leads and convert them, to help you stop that feast and famine.


A success mindset that will become the foundation of your future personal, and business growth.


The right systems, tools and processes to make your business run like clockwork, without the juggling and without the guesswork.


Training in all the essential business-building areas, which means no stone is left unturned.


Listen, I know it's a big commitment joining something like this, particularly with so much talk of masterminds and programs that don't get results.

Which is why I've set up a team of Elevate Ambassadors made up of current Elevate Members who will happily chat to you about their experience, their results and whether they think it will be good for you. Get in touch with one (or more) below. They're ready to chat with you.

Sandra Ten Hoope

Sandra is a Lawyer, a Clarity + Awareness Coach and Founder of Dare To Displease. Connect with her on Facebook here and send her a DM.

Violet Karamagi

Violet is an Accountant and Founder of The Net Worth Academy. Connect with her on Facebook here and send her a DM.

Cathy Regan

Cathy is The Mindset Stylist in the newer stages of her business. Connect with her on Facebook here and send her a DM.

Rayna Russell

Rayna is an Actress, Director and Mindset Coach for Artists & Creatives. Connect with her on Facebook here, and send her a DM.

Tina Cleary

Tina is a Photographer for Entrepreneurs, Mums and Newborns. Connect with her on Facebook here and send her a DM.

Rebecca Hawkes

Rebecca is a Confidence Coach for Social Media Managers and VA's. Send her a DM on Facebook here, or LinkedIn here.

Kirsty Wick

Kirsty is an Accredited Hypnotherapy Practitioner. Send her a DM on LinkedIn here, or Facebook here

Kristel Valaydon

Kristel is a PR Professional and Founder of KV Communications. Connect and message her on Facebook here.

Emma Shenton

Emma is a Transformation Director and Founder of Oakwood Consulting. Connect and message her on LinkedIn here.

Why choose this over other masterminds and programs?

You get access to a Business & Mindset Mentor with a side order of Digital Marketing expertise, an Elevate Coach and other experts I'll be bringing in to support you.

I've been lucky enough to work with some of the world's biggest brands, including Universal, BBC, National Geographic and Roche. I take that knowledge and apply it to YOUR business. 

I have integrity at my core (in fact, it's my leading business value) and deliver on my promises. In a world full of coaches that talk a great talk but don't walk the walk, this is HUGELY important. 

I have a psychology degree and perfectly merge this training with my business acumen to deliver mindset support that's tailored to YOUR needs.

I've been an expert trainer for over a decade, training for the Guardian, Channel 4 and many others. I bring this training to you, through my academy and pop-up trainings whenever you need them. 

small business mastermind

This is a TRUE mastermind. Not hundreds of people put together in a faux mastermind group with people at all levels (those are NOT masterminds).

I take your investment in me VERY seriously. I know it's a big decision. I know how much you have riding on it. I will do EVERYTHING I can to help you get you the results you need. 

I'm extremely selective about who joins my masterminds and turn many people down. Having the right group is key to the success of these masterminds, which means you will be part of an exclusive group of complementary business owners that are perfect for you and your business.

We'll laugh, cry, celebrate, and push on through ... together! My previous mastermind groups are still great friends and will continue to support each other as they grow. THIS is hugely important to me, I put people together that will genuinely complement each other. This chemistry is key to a successful mastermind.

My WHY is to help people bring their business dreams to life. I want to do that for you.

Hear from Marie Houlden on her experience of being in a mastermind with me











Here are the finer details

Elevate is a 6 month mastermind that opens twice a year, and we operate an application process to ensure only the right people join our groups, plus we want to ensure it's absolutely right for you too. If you're after a longer mastermind, you can simply stay for another 6 months at the rate you joined with. If you feel you'll benefit from working more closely with me, you can upgrade to the one to one option.


Including VAT. Only 10 Spots.


6 month mastermind

2 monthly group mentoring calls with me

The Monday Checkin with me

2 SOS calls

Facebook Group run and managed by your specialist Elevate Coach.

Monthly Mindset Session

Monthly Audience Building Session

Choose your own adventure tracks every 90 days

90 Day Review + Reset x2

Virtual workshops x1



Including VAT. Only 3 Spots.


1 one to one call with me per month

6 month mastermind

2 monthly group mentoring calls with me

The Monday Checkin with me

2 SOS calls

Facebook Group run and managed by your specialist Elevate Coach.

Monthly Mindset Session

Monthly Audience Building Session

Choose your own adventure tracks every 90 days

90 Day Review + Reset x2

Virtual workshops x1





Your answers may be below
If not, hit the chat box and we'll be happy to talk it through with you.

No. We're committing time, energy and resources to your business success and we expect you to commit the same to us. Which means once you're signed up, you need to stay for the duration and we don't offer refunds. Please ensure you are able to afford the monthly payment and are able to commit fully. 

We operate a rolling enrolment into Elevate every Quarter. But no matter what time it is you can still apply and go through the enrolment process, ready to join once the doors open at the end of the quarter, if you're accepted of course.

Of course. Email [email protected] to set up a call asap.

Absolutely. I will run a 90 day planning session to help you get up and running, and within that I will share how to use the program inside of Elevate so you're up to speed before you join.

We'll help you with that. In fact, if you're ever stuck, we'll help you gain clarity and reach the right conclusion for you.

At the end, you will be given the opportunity to join the next group, at the next level if you wish.

No more than 24 in each group.  This is my sweet spot number and works very well for the various elements I have designed for Elevate.

No. The tracks are designed for you to go at YOUR pace. We are anti-hustle and pro-space and flow. There is no prize for first place. Because there is no first place.

Damn right you will! I've designed this so that you get access to me every month for LIVE support. I have you covered, my friend. But FYI I WON'T be in your Facebook Groups, these are purely managed by your Elevate Coach.

Yes you can. I'll make myself available to you guys for a one-off 1:1 session, which will be heavily discounted.

I am an expert at spotting these a mile off and can help you through them. Even though we have specific mindset training, I have included subtle mindset work throughout the whole structure, so you will always be working on it. We will help you work through any resistances, with love and care.

The Launch Track: will show you how to create the right products/packages for your target audience, how to price them and how to structure them. Then you will be taken through my own launch framework that will show you how to create the right launch for YOU (remember, flow not hustle).

The Marketing Track: will take you through the Smart Marketing System which will be your automatic background lead gen activity and your basic sales and marketing system. You will then be shown how to create the right funnel to give your income the boost it needs. There will be a range of funnels available for you to choose from, depending on what will work for your audience and offers.

You can go through these tracks as many times as you need during our time together and you can go through each module, or leave a few out once you know what you're doing.

No. And if any coach does, RUN A FRICKIN' MILE!

Nobody can guarantee your results, because there's one big undefinable element that affects it...


I can guarantee to give you a structure that works, frameworks that slay, a group of peers to hold you up and a mentor and coach who have your back. 

But, lady, only you can do the work. And YOUR results are reliant on that.

You will be assigned to the coach who I KNOW will help you with your biggest struggles. 

Great question, buddy!

Right, so a lot of this is on you and I'm glad you've recognised that.

Remove yourself from any other programs or groups so you can focus on Elevate.

Create time in your schedule to work on this.

Declutter ahead of our start to create space. Your office, your home,  your laptop ... everything. 

Trust your intuition. If you've invested in this, it means it was RIGHT. No matter what fear turns up, know that you've made the right decision and I have your back. Always.

Yes, the price quoted is inclusive of tax and VAT.

If you're income level isn't quite at the level to join Elevate this time round, head over here to check out my DIY option, The Simply Smart Business Academy.

Absolutely YES! This is different to anything I've done before and it's designed to be repeated. You don't go through and they you're done. You can go through this as many times as you need, graduating to the next level as your business grows. I can see some people staying in Elevate for at least 3 years!

I'd guess a minimum of 4 hours learning and being inside your Squad Facebook Group. Everything else is implementation time, which can be as little or as much as you can spare. You really can go at your own pace, which is why this is spread out over a year.

There are no winners and it's not a race. So long as you learn and implement, you're all good.

All calls are held around 2/3pm UK time Tuesday to Thursday. If you can't make them, they're recorded and shared with you.

I talk with Martine about her experience of being in my mastermind

Ready to take it all the way to the top?


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