Create the success you crave with three core principles.
Once you generate income in your business, things start to look up. You feel like you may just be be onto something. That this entrepreneur life might just be for you.
But often, this is where you end up getting stuck. You want to go bigger, you want more, but something is in your way. If only you could work out what it is...
After working with small business owners for many years, I see the patterns. You long for more income, more impact, more influence, but nothing seems to be working. That big personal vision feels a long way off, because everything seems so hard.
You’ve tried all the tactics. The shiny new strategies that don’t work. You spend hours creating content and the result is … crickets. You waste hours on social media, only to feel like everyone else has this all worked out except you (they don’t, by the way).
You’re spending time on things you shouldn’t,
in fact, if there was an award for procrastination, you’d score the gold.
Your doubts and fears are running the show, telling you you’re not good enough to do this and making you take two steps back after gingerly taking that one step forwards.
You wish there was an easier way to get through this.
And there is.
I created The M.S.A. ApproachTM to help people. People just like you.
The M.S.A. ApproachTM combines three core principles:
Mindset + Strategy + Action
All three are essential to success, no matter what success means to you - income, impact or influence.
When you get each one right, growth is fast.
I've been teaching this approach to sustainable business growth for years, and it rarely fails.
But if any of these principles are missing, there's a disconnect.
Without the right success mindset, you will get in your own way.
Without the right strategy, you will miss that income sweet spot.
Without intentional, inspired action, you'll take two steps forwards and one step back.
Growth requires all three, and this is where I can help.
Within each of these essential core principles, are a selection of frameworks that create phenomenal results.
"Without Gemma, it’s unlikely that I would ever have found the courage to take my business to the next level. The mastermind changes your mindset as well as your knowledge, and moves you to the next stage."
"This is hands-down the most powerful and transformative programme I’ve ever done. I’m pretty amazed at how much clarity and alignment I’ve stepped into already."
"Her methods and framework for getting out of overwhelm and into action are awesome. Her ideas and direction are invaluable. Her generosity, her listening, her love are unparalleled."
"Her structure and systems are making so much sense to me and make me feel like it’s totally achievable.
"She was a blessing that came into my life at just the right time. If you get a chance to have her in your life and your business grab it, I promise you won’t regret it."
At the core of your success is the right mindset. You can have the best strategy in the world, the best offers, the best sales funnels, but if you don't have a success mindset locked-in you will block those sales and hold yourself back with beliefs that no longer serve you.
By starting with your mindset, you set the right personal foundation for business success, and pave the way for the life you dream of.
The workings of the mind has always been a fascination of mine, which is why I studied for three years for a BA Honours Degree in Psychology and underwent deep Cognitive Behavioural Therapy myself for two years.
I can spot limiting beliefs, blocks and self-sabotage a mile off and have a number of frameworks and strategies to help deal with them.
Mindset work is interweaved in every aspect of what I do, but I also have these three systems I use with all my clients:
THE MINDSET SHIFT STRATEGY is a framework for identifying and understanding what's holding you back. It shows you how to turn inwards and get curious about your key drivers. It teaches you to treat those with the love and care they deserve. It shows you how to rewrite your limiting beliefs and reframe your self-sabotaging behaviour. This is foundational work that you will continue over time to keep your mindset as supportive as it can be, readying you for success.
THE BELIEF MATRIX is a set of specific exercises that help to build unwavering belief. Self-belief is at the core of my work, because lack of self-worth and belief is rife in entrepreneurs. In fact, I believe it's more common in this subset of society because they seek to find their self-worth through achieving success. But sadly, it doesn't work. It needs to be built by dealing with whatever has created the lack of self-belief. And this is what I do with the Belief Matrix. Once I build it, the rest is easy to achieve. But if you don't do that first, it can be the thing that holds you back, forever.
THE BLOCK BUSTER is my emergency mindset toolkit that you can apply whenever you enter a negative spiral. Mindset is everything. It has the power to make or break us, and the more we get curious about it. The more we understand our own mindset. The more we work on it. The easier it is to achieve our big goals and bring those visions to life.
Creating the right strategic foundation on which to grow your business is crucial. But sadly most business owners, and many business coaches, focus purely on tactics.
Without strategy, most business owners are flailing around in the dark, fairly sure of their goals but with no idea how to reach them. Or if they ever will.
I've created results-driven strategies for everyone from global brands to one woman bands. This is my superpower. I understand how to create the right business model for you, the right income streams to meet your target, the right marketing and sales strategies to smash those targets, the right systems to make your business run like clockwork, and how to combine all of this into one clear, implementable plan.
Small business owners with an income of up to £500k have one core purpose: to build income and profit.
To do this they need to focus on activities that lead to revenue, which means they need to focus primarily on sales and marketing. So once I've created a clear business strategy, the right offers, the organisational elements, this is exactly what we do.
I teach all of this through three core frameworks:
THE BUSINESS STRATEGY FRAMEWORK which takes you through Validation, Your Ideal Client, Purpose and Positioning, Goal & Vision Setting, The Mindset Shift Strategy, Income Planning, The Sales Process and Systems and Planning. It's a powerful combination that gets big results.
THE SMART MARKETING SYSTEM, my 10-step marketing framework that removes the overwhelm and creates a repeatable system that will streamline your marketing and increase relevant leads into your business.
THE LAUNCH FRAMEWORK is my tried-and-tested, easy-to-follow launch system that I've been testing and refining over the past 3 years.
Now, creating a success mindset and a powerful strategy is all well and good, but without inspired action, they're useless. And this is where many small business owners fall down. They get complacent. They procrastinate. They waste time on non-strategic and non-revenue-generating activities that will never get them to their goals.
But by creating consistent, inspired action every single day, you will move towards your end goal faster, and create that life you dream of.
I use two core frameworks to support my clients to do just this:
THE 90 DAY PLANNER is a simple, but powerful system that helps you to get more done in 3 months than you used to get done in a whole year. Yes, it's THAT powerful. By honing in on your strategy and pulling out three core goals to focus on each quarter, you will create powerful focus and results.
THE ROUTINE BUILDER is a framework that will help you to build success habits that will last you a lifetime. Daily routines that keep your mindset at the top of its game, keep you focused on your core goals and allow you the space to be creative, putting you on a one way journey to success.
In case you’ve never heard of me, here’s how I’m qualified to help you create the income, impact and influence you crave in your business:
I have over 18 years business building experience, working with everyone from one woman bands to global brands.
I've built two multi-six figure businesses of my own. The first I won an entrepreneur of the year award for and the second I created while I was 7 months pregnant and a single mum, which I grew to six figures within 2 years, and multi-six figures in 5 years (go here to read my case study on how I did it).
I've just won the Entrepreneurs Champion at the Nat West Great British Entrepreneur Awards 2018.
I've had a £100k month and a £200k launch. I have consistent income that stops the feast and famine cycle, and a waiting list of ideal clients.
I have a team who have been with me for almost 3 years and run like clockwork, I don't work long hours and I manage to take school breaks off to be a mum to my 5 year old son.
Honestly, I'm living the dream.
And you can too.
Not only am I a Business & Mindset Mentor, but I'm also a Digital Marketing Specialist. One of the main areas business owners struggle with and THE key thing you need to be good at to create the revenue required to grow. And you get to dive into that deep pool of knowledge, you lucky thing.
I've worked with over 500 small business owners and helped them go from struggling to nailing their goals (in as little as 6 months).
I'm incredibly proud of the results I've achieved for my clients. Results like those below:
I work with service-based small business owners and entrepreneurs in Europe, Australia, USA and Canada, who fall into the following categories.
You have a website, an offer that sells and are generating a revenue of around £2k per month.
You have a few offers and your income is between £2k and £7k. You're aiming to reach 6 figures fast.
You have proven offers (or one signature offer), your income is £8k+ and you're ready to grow.
A strategy day with follow-on support where we can dig deep into your business and create the right strategy and action plan for you.
12 month mastermind focused on increasing income and taking your business to the next level.
My signature program that creates the right mindset, the right business strategy and the right action plan for you.
If you'd like to understand how to use The M.S.A. Approach™ to create success in your business, hit the button below to apply. We'll get back to you to let you know which of these programs would be the perfect fit.
"Gemma made sense of my desire to grow yet spoke to the anxiety in my voice about how to go about doing it."
"Gemma’s ability to understand each business, offer bespoke guidance and enable peer support is phenomenal."
"If you have the opportunity to work with her, grab it with both hands and don’t let go. She WILL help you change your life."
"She saw the potential in my business and it took her trust in me to allow me to see my worth! Big moment for me."
"I just calculated that I’ve sold over £20k this month ALONE! That’s my best month ever! Pinch me!"
If you've not yet joined my simply phenomenal, Simply Smart Business Facebook Group, head on over and join over 3k likeminded small business owners looking to build success on their terms.