The M.S.A. Method®

Where Mindset + Strategy + Action®
come together to create the success you cave


Once you generate revenue in your business, things start to look up. You feel like you may just be be onto something. That this entrepreneur life might just be for you.

But often, this is where you end up getting stuck. You want to go bigger, you want more, but something is in your way. If only you could work out what it is...

After working with online business owners for many years, I see the patterns. You long for more revenue, more impact, more influence, but nothing seems to be working. That big personal vision feels a long way off, because everything seems so hard.

You’ve tried all the tactics. The shiny new strategies that don’t work. You spend hours creating content and the result is … crickets. You waste hours on social media, only to feel like everyone else has this all worked out except you (they don’t, by the way).

You’re spending time on things you shouldn’t,
in fact, if there was an award for procrastination, you’d score the gold.

Your doubts and fears are running the show, telling you you’re not good enough to do this and making you take two steps back after gingerly taking that one step forwards.

You wish there was an easier way to get through this.

And there is.

I created The M.S.A. Method® to help people. People just like you.

The M.S.A. Method® combines three core principles:

Mindset + Strategy + Action®

All three are essential to success, no matter what success means to you -  income, impact or influence.

When you get each one right, growth is fast.

I've been teaching this approach to sustainable business growth for years, and it rarely fails.

But if any of these principles are missing, there's a disconnect.

Without the right success mindset, you will get in your own way.

Without the right strategy, you will miss that revenue sweet spot.

Without intentional, inspired action, you'll take two steps forwards and one step back.

Growth requires all three, and this is where I can help.

The M.S.A. Method® is applied to everything I do:

One-to-One Coaching
Leaders Lounge

Online Success Bootcamp™

Consistency Club


"Without Gemma, it’s unlikely that I would ever have found the courage to take my business to the next level. The mastermind changes your mindset as well as your knowledge, and moves you to the next stage."

Bertie Ekperigin

"Her methods and framework for getting out of overwhelm and into action are awesome. Her ideas and direction are invaluable. Her generosity, her listening, her love are unparalleled."

Tracy Litt-Lester

"Her structure and systems are making so much sense to me and make me feel like it’s totally achievable.
Goodbye overwhelm."

Kirsty Wick

"She was a blessing that came into my life at just the right time. If you get a chance to have her in your life and your business grab it, I promise you won’t regret it."

Rachel Foy


At the core of your success is the right mindset. You can have the best strategy in the world, the best offers, the best sales funnels, but if you don't have a success mindset locked-in you will block those sales and hold yourself back with beliefs that no longer serve you.

By starting with your mindset, you set the right personal foundation for business success, and pave the way for the life you dream of. 

The workings of the mind has always been a fascination of mine, which is why I studied for three years for a BA Honours Degree in Psychology and underwent deep Cognitive Behavioural Therapy myself for two years.

I can spot limiting beliefs, blocks and self-sabotage a mile off and have a number of frameworks and strategies to help deal with them.


Creating the right strategic foundation on which to grow your business is crucial. But sadly most business owners, and  many business coaches, focus purely on tactics.

Without strategy, most business owners are flailing around in the dark, fairly sure of their goals but with no idea how to reach them. Or if they ever will.

I've created results-driven strategies for everyone from global brands to one woman bands. This is my superpower. I understand how to create the right business model for you, the right income streams to meet your target, the right marketing and sales strategies to smash those targets, the right systems to make your business run like clockwork, and how to combine all of this into one clear, implementable plan.

Small business owners with an annual revenue of up to £500k have one core purpose: to build revenue and profit.

To do this they need to focus on activities that lead to revenue, which means they need to focus primarily on sales and marketing. So once I've created a clear business strategy, the right offers, the organisational elements, this is exactly what we do.



Now, creating a success mindset and a powerful strategy is all well and good, but without inspired action, they're useless. And this is where many small business owners fall down. They get complacent. They procrastinate. They waste time on non-strategic and non-revenue-generating activities that will never get them to their goals.

But by creating consistent, inspired action every single day, you will move towards your end goal faster, and create that life you dream of. 







Hi, I'm Gemma Went,
Online Business Mentor + Growth Strategist

In case you’ve never heard of me, here’s how I’m qualified to help you create the income, impact and influence you crave in your business:

I have 20 years business building experience, working with everyone from one woman bands to global brands.

I've built two multi-six figure businesses of my own. The first I won an entrepreneur of the year award for and the second I created while I was 7 months pregnant and a single mum, which I grew to six figures within 2 years, and multi-six figures in 5 years and won the Entrepreneurs Champion at the Nat West Great British Entrepreneur Awards 2018.

Honestly, I'm living the dream.
And you can too.

Not only am I an Online Business Mentor + Growth Strategist, but I'm also a Digital Marketing Specialist. One of the main areas business owners struggle with and THE key thing you need to be good at to create the revenue required to grow. And you get to dive into that deep pool of knowledge, you lucky thing.

I've worked with over 1000 business owners and helped them go from struggling to nailing their goals (in as little as 6 months).

I'm incredibly proud of the results I've achieved for my clients. Results like those below:


  • Rachel sold out a brand new program and added an extra £5k to her income after a month.
  • Olivia 10x her client charge rate after gaining the courage to charge what she's worth.
  • Daire more than doubled her monthly revenue in 6 months and added 4 extra income streams.
  • Marie reached the final of a European Prize for social enterprise. 
  • Anna's business doubled year on year since working with me.
  • Marie tripled her rates and has been fully booked every week since the start of the year.
  • Glyniss is working with fewer clients and making five times more money.
  • Anne generated consistent revenue for the last quarter and launched a successful podcast.
  • Jen brought her fledgling new product idea to life within 4 months.
  • Hilde sold over £20k in one month alone and experienced her best month ever.
  • Sara had her highest monthly income within 3 months.
  • Kerri doubled her income in 2 months and was on page 1 of Google.
  • Noomi turned her consultancy offering into an online course.
  • Karen stepped through her visibility fears and launched her first product range. She now has an investor.



Contract free membership that gives you the support, guidance and accountability you need to stay consistent in your business


Self-paced program for online business owners who want to create consistent, recurring revenue


This intensive, transformative experience can fast-track your results. I have half day, full day and 6 month options.


My high-end mastermind which includes in-person retreats and online mastermind experiences. 

If you'd like to understand how to use The M.S.A. Method®; to create success in your business, hit the button below to apply. We'll get back to you to let you know which of these programs would be the perfect fit.

"Gemma made sense of my desire to grow yet spoke to the anxiety in my voice about how to go about doing it."

Sarah Sternberg

"Gemma’s ability to understand each business, offer bespoke guidance and enable peer support is phenomenal."

Marie Yates

"If you have the opportunity to work with her, grab it with both hands and don’t let go. She WILL help you change your life."

Karen Quinn

"She saw the potential in my business and it took her trust in me to allow me to see my worth! Big moment for me."

Sharon Burgess

"I just calculated that I’ve sold over £20k this month ALONE! That’s my best month ever! Pinch me!"

Hilde Kloppbakken


If you've not yet joined my simply phenomenal, Simply Smart Business Facebook Group, head on over and join over 3k likeminded small business owners looking to build success on their terms.


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