Has it happened to you yet?

That moment when you just KNOW you need to take your business to the next level.

That moment your dreams are within touching distance (if only you knew how to reach them).

That moment you just know NOW is your time.

To break through whatever is holding you back.

To be taken by the hand by an experienced business coach and told "it’s ok, I’ve got you".

Because you’re right.

Now is your time. And the world is ready for you to shine.



My 10 month Masterminds bring together groups of ambitious business owners who want to grow their business and get the results they crave, with integrity, authenticity and a big helping of chutzpah.
These swoon worthy masterminds are right for you if ...


  • You run a business online and you need to seriously improve your results (this includes bricks and mortar business with an online presence.)
  • You feel overwhelmed by running a website, creating content, sending out emails, networking on various social media platforms, running social media profiles, working out how the hell to use all the tools on offer and everything else you have to do, day after day.
  • You feel stuck, unable to progress but with no idea of what's holding you back. 
  • You need some no-holds-barred feedback on your business strategy to get it on track.
  • You’re done spending time and money on courses without implementing a thing.
  • You’re sick of comparing yourself to your peers online and wondering ‘why not me?’
  • You need support, strategy, guidance and a good old kick-up-the-behind to turn your business around and create the success you desire.
  • You want to know how to grow your brand, be visible online and become an expert in your niche (and quite frankly you're sick of trying and getting nowhere).
  • You'd love to introduce a number of new income streams, but have no idea where to start.
  • You can't stop those creeping thoughts of doubt and know you need some help to switch your mindset.
  • You feel like you're doing everything alone and need the support of others, who truly have your back, to help you make the right decisions to push your business forward.
  • You need to understand how to systemise your business and create the right support team to take the strain off you.
  • You're ready to commit to regular calls, daily support AND put the work in.
  • You're ready to create the life YOU desire.

You see I get you.

I've designed two masterminds that will deal with that little lot up there.
And more.

The Flourish Mastermind is a group program focussed on helping small business owners grow their business the right way over 10 months.

The Thrive Mastermind is my VIP Group for those of you who crave one to one support to break through those income ceilings and blast your business over 10 months.

Both are very special. Both are by application and invitation only. You see selecting the right people for my masterminds is important to me. My carefully chosen groups of likeminded, complementary business owners create relationships that last forever. I’ll be looking to match mindset, energy, ambition and success level.

Both include one year's membership of my Simply Smart Business Academy, my membership site that will show you how to implement everything we discuss in the Mastermind, PLUS you get access to my frameworks, processes, systems and team, all focussed on growing your business the right way.

And you don't just get me in the Academy. You get over 20 knock-your-socks-off experts sharing their genius with you. Here's just a few of them.

The Flourish Mastermind

This is perfect for small businesses that are brand new or have been going for a little while and you're aching to improve your results. You need focus, accountability and an injection of proven expertise to grow your business the right way.


In month one we'll look at your Business Strategy using my exclusive Simply Smart Business Strategy framework.

We'll then design your 90 Day Implementation Plan, ready to roll out across the next 90 days in the mastermind. I'll show you exactly what marketing and operational activities you need to introduce to move you forwards. This is reviewed and repeated throughout the mastermind to ensure you stay on course. 

Bi-weekly live video group calls where you get one to one support for your business.

Private Facebook group with daily inspiration and support. 

Annual membership of my Simply Smart Business Academy.

Only 20 spots.

The Thrive Mastermind

This is for more established business owners who need the right support and guidance to grow and scale their business using the right strategies, frameworks and proven methodologies. This one is focussed on getting BIG results.


In month one we'll look at your Business Strategy using my exclusive Simply Smart Business Strategy framework.

We'll then design your 90 Day Implementation Plan, ready to roll out across the next 90 days in the mastermind. I'll show you exactly what marketing and operational activities you need to introduce to move you forwards. This is reviewed and repeated throughout the mastermind to ensure you stay on course.

One Virtual Strategy Day when you choose, to work on your business live with me. These are intensive but the results are outstanding.

One monthly one to one call.

One monthly live video group call.

Live Mastermind Day with your fellow group at the stunning Stanbrooke Abbey Hotel in the UK.

Guest experts.

Private Facebook group with daily inspiration and support. 

Email support when you need it.

Annual membership of my Simply Smart Business Academy.

Only 10 spots.

This is what you get out of it ...

  • The results you crave. We’ll get your business where it needs to be, built on a solid foundation.
  • Your investment in this Mastermind back (and fast). I expect ROI to be between 5x and 10x your investment.
  • A clear online business strategy.
  • Clarity on your positioning and core message.
  • The right marketing plan for YOU.
  • Mapped out income streams and funnels that take the pressure off.
  • A clear understanding of how to attract a constant stream of new, relevant leads into your business.
  • Clear positioning of your product or service and the knowledge to package and sell it.
  • A clear plan for future growth.
  • A clear understanding of when and how to create your support team and systems.
  • Ongoing support from me.
  • A seriously awesome tech toolkit AND the know-how to use it.
  • Some great new business friends.
  • Relief. Both in your investment in this Mastermind and that you finally have a business that gets the results you need.

Hear from previous and current masterminders

Noomi Natan

"If you are thinking of joining a Mastermind, definitely join Gemma's. She's the real deal. There is no cookie-cutter stuff, no fluff. Gemma goes above and beyond. She will teach you all the stuff you need to get your business moving so much faster - and she does it in a way that makes it all much simpler. She'll give you the right balance of support and challenge and she goes way beyond what you'ld expect. If there is no waiting list for her Mastermind you're in luck. I am only two month into it and I can honestly say, if you're worried the money is a stretch - do it. If you're considering your options - choose Gemma. If you're doubting yourself - choose Gemma. Her mastermind is worth every penny. And she attracts some fab ladies so you'll get some amazing business buddies."

Sarah Sternberg

"You know the saying, "It's like herding cats"? That's what it felt like when I wanted to grow my business to the next level but my ideas were like herding cats - they were all over the place! Enter the cat whisperer, Gemma, who made sense of my desire to grow yet spoke to the anxiety in my voice about how to go about doing it. Gemma provides practical tools that will focus you and help you create habits that make you a more productive entrepreneur. Her system and philosophy perfectly aligned with mine because they were simple to implement. Her advice and our monthly coaching calls are the icing on the cake because she encourages you to continue down the path of resistance (notice I didn't say least resistance). I needed a coach like Gemma to help me build a foundation that I can grow from and use at any stage of my business. Definitely hire Gemma if you want to be surprised at just how much potential you have within you; a revelation that will only lead to a more profitable business!"

Kara Goodrich

"Gemma's mastermind is definitely like no other. Carefully selected in a group of like-minded sassy entrepreneurs, you all go on a unique journey together supporting, collaborating and guiding each other every step of the way with Gemma leading the pack, sharing her immense wisdom and many many wise words. It's a journey that takes you on highs and lows but gets the best out of you and the end result will only end in success. Whether you are starting out, looking to expand or re-visiting your vision it's a unique experience that really helps you to identify and fine tune where you are, what your goals are and how to get there. You'd be silly not to and you meet some great people along the way."

Kerri Walker

"Gemma is your fairy-business-mother who will sprinkle her digital magic onto your online business. In 2015 I made a lot of bad business decisions. One of which was to spend thousands (a fair few!) on courses, programmes, networking and anything someone told me I needed for my business. Having these terrible experiences left me with no confidence that I could ever succeed... and then I met Gemma.

I started following Gemma around a year before joining the mastermind and always felt a part of her world and her journey, even just through online groups we were both in. She became someone I looked up to and hugely respected. I saw she was opening a scholarship place for the mastermind, I was desperate to win and to work with her so I applied. I am an extremely competitive person and yet not winning the scholarship didn't phase me. I signed up regardless and missing out on that scholarship was the best thing that could of happened to me.

Investing in this mastermind has shown me that I can bounce back from everything negative I have been holding onto. I have always worked alone, even in employment I'd steer clear of team projects and yet I find myself loving the fact that I am now part of a group. I have all the perks of being my own boss and yet now have friends and colleagues to turn to, as well as the one-to-one work from Gemma herself. Instead of cruising in the 'doing ok' lane I have my hand on the gear box and my foot at the accelerator ready to overtake and jump in the fast lane."

JJ Miller

"Being part of Gemma's Mastermind has been nothing short of game-changing. I had been bumbling along with my business, offering a variety of services but feeling a little lost. I was doing okay but had a feeling I could do so much better.

Gemma helped me see that I didn't need to do everything - and helped me to identify the things I can do that set my soul on fire.

She also helped me see the value in my work and encouraged me to up my prices, gave me new ways to market my company, helped me find (brilliant!) ways of making passive income and brainstormed a stream of ideas that will keep me busy for the foreseeable future.

More than all that, working with Gemma and the other wonderful people in the Mastermind group has given me a newfound confidence I don't think I'd ever have gained on my own. I have felt supported, brave, talented and inspired. Knowing you have Gemma (and her vast amount of knowledge) to turn to on those days where you struggle, is like having a really comfy safety net to fall into when you need it. She's a ray of sunshine and a business encyclopedia all rolled into one.

The Mastermind has, without doubt, been the best possible move I could have made for my business. The change in my income has been incredible - and the change in me has been too. I highly recommend this to everyone looking to up their business game. Thanks Gem!"

Anna McLoughlin

"Gemma is an online business dream machine. Give her your problems, and she’ll generously help you solve them. As part of her inspiring mastermind of wonderful women, I now have access to a whole heap of priceless tools and processes I couldn’t have accessed otherwise, I’m on target to have almost doubled my income this year and I’ve hit goals that I dreamt of for 10 years within 4 months! As a recovering perfectionist, that’s just huge for me and the most exciting part is that I know it’s only a fraction of what I’ll achieve now that my mindset has shifted so radically. Gemma is the real deal, you’ll never regret working with her."

Elsewine Rietveld

"Being part of Gemma’s mastermind is an amazing experience – a focused boost for your business, with likeminded, wonderful people. I’ve been taking my first steps converting my group trainings to an online course, but I started out a step too far, leaving out some of the essentials. Gemma has a way of being critical and to-the-point in a loving and supportive way, and after each call, I cannot wait to take inspired action on what we talked about. I needed a smaller course to start with and with Gemma's guidance created it in 5 days from ideas- on-paper to ready-to-launch!  Get in while you can, because everyone wants to work with her or hire her - she’s brilliant, real and authentic."

Karen Quinn

"Joining Gemma's Mastermind is the best decision I've ever made. I've taken huge strides forward in all aspects of my business, including writing some new offers which immediately covered the cost of joining! I am much more visible than before and I feel good about it. The vibe is encouraging, supportive and safe. Gemma did a fabulous job of curating a well balanced group of mutual cheerleaders from different industries. It's been fabulous and I don't want it to end!"


Apply for your place now.


Here are a few examples of my results

  • Kerri doubled her income in 2 months and was on page 1 of Google.
  • Rachel sold out a brand new program and added an extra £5k to her income after working with me for a month.
  • Anna launched her course within 3 months (she’d been trying to do this for a decade!).
  • Jen brought her fledgling new product idea to life within 4 months, was inundated with sales and had to recruit a new team member.
  • Karen launched a new income stream in under a month, after hiding this talent for years.
  • Anne introduced a whole new business and revenue stream within 2 months.
  • Emma uncovered that she was out of alignment with her true calling, and completely pivoted her business.
  • Sam hit over £1.2 million in sales within 4 months of launch.
  • I created the first social media strategy for the BFI London Film festival, extending the reach and opening the festival up to a new audience online.
  • I was the first to put fashion bloggers on the red carpet at the WGSN Global Fashion awards, standing shoulder to shoulder with the press.
  • I doubled the recruitment rates for a University with a social led Clearing Campaign.
  • Over 60% of my clients return, with many relationships lasting well over 6 years.
  • 2 clients have offered me a permanent role as Director of Social Media. Both made me an offer I couldn’t refuse.
  • I’ve run two successful businesses and received an Entrepreneur of the Year Award for my first business 10 years ago. This was an agency that specialised in digital and social media (I knew it was going to be huge, even back then).

Who am I?

As seen in ...

I’m Gemma Went, a Digital Strategiest & Business Mentor with more experience than you can shake a stick at. A psychology graduate, I apply psychological theory to all I do. I understand what people need, want and desire and I will help you to understand that and apply it to your business.

Now, I could tell you all about how I created my own six figure business and promise to share my blueprint for success with you, but that’s not my style (although I will do that in the Mastermind). I think it’s far more important for you to know that I’ve been helping my clients create successful businesses online for over 16 years. In fact one of my current mastermind members doubled her monthly income after working with me for two months and is looking like she'll triple it soon. After taking my website SEO training, a client was on page 1 of Google within 2 weeks and I also helped one client achieve £1.2 million within four months of launching her business.

From one woman bands to global brands, I've worked with a huge range of clients over the past decade and learnt what works and what doesn’t. And THIS I will share with you. From water-tight strategies that deliver to nailing the implementation, I will show you how I do this EVERY SINGLE DAY for my clients.

I'm straight talking, shockingly honest, fiercely loyal and I WILL make you do the work. But I do this with empathy. I know how big a deal your business is and I’m in it with you - all the way. With no fluff, no jargon, just results. Now THAT's Simply Smart®.


  • This is a proven mastermind, my members have had some amazing breakthroughs and successes.
  • I have over 16 years experience of working with small businesses online, across many industries. 
  • I've been lucky enough to work with some of the world's biggest brands. I take that knowledge and apply it to YOUR businsess. 
  • I've created two multiple-six figure businesses of my own, the first I won an entrepreneur of the year award for. 
  • I have a psychology degree and perfectly merge this training with my business acumen to deliver both personal and business support that's tailored to YOUR needs.
  • I'm the perfect mixture of coach and consultant. I know how to coach you to help you come to the right conclusions yourself, however sometimes you just need someone to step in and tell you what to do, and that's when the problem solving consultant side of me kicks-in to offer you the perfect solution and give you the push you need to move forward.
  • I'm also the perfect mixture of business coach and a marketing mentor. We literally have everything covered.
  • We look at Mindset, Business Strategy, Implementation and Self-Care. You cannot succeed without all four.
  • You get a years FREE membership of my Simply Smart Business Academy, which gives you the exact training you need to implement what we discuss. 
  • You get my Simply Smart Business Strategy Workbook and Simply Smart 90 Day Planner. These will be your roadmaps for success. 
  • I have integrity at my very core (in fact its my leading business value) and deliver on my promises, in a world full of coaches that talk a great talk but don't walk the walk, this is HUGELY important. 
  • We'll laugh, cry, celebrate, and push-on-through ... together! My previous mastermind groups are still great friends and will continue to support each other as they grow. THIS is hugely important to me, I put people together that will genuinely compliment each other. This chemistry is key to a successful mastermind.
  • My WHY is to help people bring their business dreams to life, and that's what I do with these masterminds.

Are you in?

Great. Select the right mastermind for you and hit apply.



That's approx. $370 for US Folk
(ex VAT for UK Folk)

10 Month Mastermind

Simply Smart Business Strategy.

90 Day Planner

Bi-weekly live group calls.

Private Facebook Group.

1 year membership of Simply Smart Business Acacemy.



Start: May 2017
End: February 2018




That's approx. $1111 for US Folk
(ex VAT for UK Folk)

10 Month Mastermind

Simply Smart Business Strategy.

90 Day Planner.

1 Online Strategy Day.

1 Monthly One to One Call.

1 Monthly Group Call.

Live Mastermind Day.

Guest Experts.

Private Facebook Group.

Email support.

1 year membership of Simply Smart Business Acacemy.



Start: May 2017
End: February 2018


You could waste time and money trying to work this stuff out for yourself. Or you could join me and get where you need to be, faster.


I'm just starting out, is this for me? The Flourish Mastermind is perfect for people just starting out.

What if I'm already bringing in around £5k a month? You'll still get a lot from The Flourish Mastermind, however The Thrive Mastermind will accelerate your growth if you can afford it (I don't encourage people to join who can't afford the monthly investment).

Are accommodation and meals included in the Live Mastermind Day? Meals are included, however accommodation isn't. Some members prefer to travel to and from the location on the day, therefore I leave accommodation out to allow for that.

I'm outside of the UK and not sure I can fly over for the Live Day, can I attend virtually? Yes, I will make arrangements for you to join us virtually, although this may not be possibel for the full day. 

Can I leave The Mastermind? No, this is a 10 month commitment to the growth and transformation of your business. I will only accept people that are 100% comfortable with this. However, if you struggle with the group, we'll work together to deal with any issues you may have and if it comes to it, I'll switch you out to a one to one coaching program with me.

My priority is to make more money, will this help me? The first month will be focussed on strategy, so I don't expect you to increase your income immediately, but once you're in the implementation phase, and you do everything I suggest, we can (and will) focus on income boosting activities.

What happens if I miss the calls? I urge you to ensure you make all calls, however I know things crop up from time to time. All calls are recorded and shared with you afterwards and you will be given the chance to ask any questions ahead of the call for me to answer live.

Can I pay for the 10 months up front? Yes, if that's easier for you we can arrange that.

I'd LOVE to speak to you about this, can I? Of course, go here to book a call straight into my diary.


If it’s time for you to invest in a Mastermind that will get your business where it needs to be, apply now. The next masterminds start in May 2017, but places fill up fast.

If you'd like to discuss this with me before applying, book a call straight into my diary here.