The Simply Smart Business Academy

The online business knowledge hub that cuts
through confusion and gives you everything
you need to:

Build a brand. 
Grow a tribe.
Increase income.
AND become wildly attractive.

(ok, maybe not the last one)


 Are you a small business owner or entrepreneur?

Would you like to grow your business without losing your sanity, without spending a small fortune and without taking course after course?


If you're:

Running an online business but have no idea how to make it all work.

Spending time and money on digital marketing without getting the results you crave.

Struggling to get your head around social media, let alone get results from it.

Desperate to make more sales and increase your income.

Spending a lifetime on Google looking for answers (hey, we’ve all been there).

Wasting money on courses or coaches that don’t deliver (ouch).

Fed up of looking at your competitor's fantastic results and wondering 'why not me?’.

Know you need help but can't afford a coach just yet.

At a point where you don't know who to trust.

Then you're in the right place, my friend.

You see, the Simply Smart Business Academy has your back.

Think of it as Online Business 101.

Covering everything you need to know about strategy, creating a brand, digital marketing, social media, creating content, emailing, funnels, and so much more, to get you the results you crave.

It's full of short, easy-to-follow masterclasses created by proven experts, covering all aspects of creating, running and growing a business online.

It has easy-to-follow roadmaps showing you which masterclasses to take to deal with your specific problems.

Think of it as a one-stop-shop filled with every answer you need (and no reason to search Google ever again).

With a price-tag completely within your reach.

Just imagine opening your laptop to pings of sales, love notes from your tribe of raving fans and an inbox full of leads and media requests?

That reality is in reach when you're armed with the right knowledge.



Now this isn't just a load of fluff. Look at some of my clients' results ...

Anna McLoughlin

"Gemma is an online business dream machine. Give her your problems and she'll generously help you to solve them. I now have access to a whole heap of priceless tools and processes I couldn't have accessed otherwise. I'm on target to have almost doubled my income this year and I've hit goals that I dreamt of for 10 years within 4 months! As a recovering perfectionist, that's just huge for me and the most exciting part is that I know it's only a fraction of what I'll achieve now that my mindset has shifted so radically. Gemma is the real deal."

Rachel Foy

"Working with Gemma has been nothing short of incredible. I came into it needing some clarity and came out feeling like a match has been lit underneath me, I’m on fire! She helped me see things which I hadn’t been able to before and with her expert eye and gentle nudges, I have completely repositioned my business, created new offerings, had my biggest month to date and I have so many things in the pipeline. I know this won’t be the last time I will be working with Gemma. She was a blessing that came into my life just at the right time. If you get a chance to have her in your life and your business, grab it, you won’t regret it!"

Elsewine Rietveld

"I’ve been taking my first steps towards converting my group trainings to an online course, but I started out a step too far. Gemma has a way of being critical and to-the-point in a loving and supportive way, and after each call I cannot wait to take inspired action on what we talked about. I needed a smaller course to start with and with Gemma's guidance created it in 5 days, from ideas on paper to ready to launch! Get in while you can, because everyone wants to work with her or hire her. She's brilliant, real and authentic."

 You may have heard all this before. Let’s face it, I’m not the first to say it. There are so many coaches and consultants making bold claims. Asking you to buy their course or program and promising the world. It’s tough out there and you have no idea who to trust. I get it.

I don’t claim to be your fairy business mother. I won’t turn your life around with a wave of my digital wand (although one of my clients did actually say that). I don’t make bold promises I can’t keep.

I will, however, share my 16 years experience of getting results online. I will teach you how I do this in a simple, smart way that will leave you feeling like a digital demon and wondering why you were even worried about this stuff in the first place.

You see this academy is perfect for YOU. I know how committed you are to the success of your business. You want this to work with all your heart. No matter what stage of business you're at. But it's confusing out there. There's so much conflicting advice. So many frameworks, so many 'x steps to success' promises. 

And that’s why it’s time to commit to a learning experience created by someone with a truck-load of proven business experience. Someone with integrity and authenticity at her core. Someone who genuinely cares about your business success.

And that person is me.

I’m Gemma Went, Business Mentor & Digital Strategist with more experience than you can shake a stick at. I've had two successful businesses of my own (the first I won an entrepreneur of the year award for), I was social media director of at two London agencies, the first to create a social media strategy for the BFI London Film Festival, the first to put fashion bloggers on the red carpet at the WGSN Global Fashion Awards, launched numerous successful businesses and products, ran 15 Crowdfunding campaigns (all of them funded) and currently mentor small business owners to reach their goals, supported by my three core principles: Mindset + Strategy + Action.

A psychology graduate and a digital native, I apply psychological theory to all I do. I understand what people need, want and desire and combine that with my digital knowledge to deliver it in the most effective way possible. 

I've worked with hundreds of small business  owners and learnt what works and what doesn’t. And THIS I will share with you inside the academy. From water-tight strategies that deliver, to nailing the implementation, I will show you how I do this EVERY SINGLE DAY for my clients.

As well as hundreds of small businesses, my clients include ...

I also know what it's like to create and grow a new business from scratch. I’ve been there on the front line. I know what people like you need to make your business work online. And my results show it. Here are some of them:

  • Kerri doubled her income in 2 months and was on page 1 of Google.
  • Rachel sold out a brand new program and added an extra £5k to her income after working with me for a month.
  • Anna launched her course within 3 months (she’d been trying to do this for a decade!).
  • Sara had her highest monthly income (close to $20k) just 2 months after working with me.
  • Jen brought her fledgling new product idea to life within 4 months, was inundated with sales and had to recruit a team and open a new office.
  • Karen launched a new income stream in under a month, after hiding this talent for years.
  • Emma uncovered that she was out of alignment with her true calling, and completely pivoted her business.
  • Sam hit over £1.2 million in sales within 4 months of launch.
  • I created the first social media strategy for the BFI London Film festival, extending the reach and opening the festival up to a new audience online.
  • I was the first to put fashion bloggers on the red carpet at the WGSN Global Fashion awards, standing shoulder to shoulder with the press.
  • I doubled the recruitment rates for a University with a social led Clearing Campaign.
  • Over 60% of my clients return, with many relationships lasting well over 6 years.
  • 2 clients have offered me a permanent role as Director of Social Media. Both made me an offer I couldn’t refuse.
  • I’ve run two successful businesses and received an Entrepreneur of the Year Award for my first business 10 years ago. This was an agency that specialised in digital and social media (I knew it was going to be huge, even back then).
  • And yes, I earn multi-six figures, have had a £90k month, a £70k launch and earn consistent five figures each month using all of the methods in my academy (in other words, I walk my talk).

My soul purpose is to bring people’s business dreams to life, and I do this with integrity and commitment.
I want to do this for you.

The Simply Smart Business Academy is a knowledge hub with 40+ masterclasses and overwhelm-busting roadmaps that take you through the right set of classes for your needs. And the masterclasses haven't just been created by me. I've hand selected 20+ digital experts to share their genius with you too. 

PLUS you get LIFETIME ACCESS to this little lot. You lucky thing.

Academy with lifetime access + FB Group Mastermind + Specific Courses through my Roadmaps + The chance to win 1:1 Coaching.

It really is the perfect partner for any business, whether entirely online, or an offline business with an online presence.

Some of your experts

You get lifetime access to these masterclasses.

And I'll be adding more ...

Strategy & Planning
Create A Digital Strategy
The 90 Day Planner
The Launch Framework

Branding & Positioning
Identifying Purpose & Vision
Build A Standout Brand
Positioning For Growth
Create Your Story

Pricing & Income Streams
Affiliate Marketing 101
Multiple Income Streams
Passive Income for Beginners
How To Create A Course

Mindset & Wellbeing
How To Remove Blocks
An Intro To Business Woo Woo
How To Boost Your Confidence

Business set-up: UK
Business set-up: US

Email Marketing
Beginners Guide To Convertkit
Beginners Guide To Mailchimp

Funnels & Nurture Paths
How To Create Funnels 
The Ultimate Lead Magnet

Website & SEO
An Intro To Google Analytics
Create A Wordpress Website
Create A SquareSpace Website
Beginners Guide To SEO
Killer Copy For Your Website

Social Media
Rockstar Visibility
Instagram for Beginners
Pinterest for Beginners
LinkedIn for Beginners
Social Media Tips & Hacks

Customers & Clients
How To Grow Your Tribe 

Copywriting Masterclass
Content Curation System
How To Make Great Videos

Systems & Processes
Working Smarter Not Harder

Online Advertising
Facebook Ads for Beginners
Your Facebook Ad Strategy

The Perfect PR Pitch

Ecommerce 101

Business Growth
Fostering Innovation

You also get handy roadmaps that link these classes together into mini courses that suit YOUR business stage.

Here's what you get


Over 40 masterclasses. But don't panic, these won't overwhelm. You can do them at your own pace, as and when you need them. 


As well as me you get over 20 experts sharing their genius with you. You know you're getting tried and tested training that works.


Easy-to-follow roadmaps that will take you from class to class to deal with whatever issue you have.


Workbooks, templates and swipe files that make your life oh so easy.

Access to me

Accountability and access to me in my Facebook Group.

The chance to win a strategy session

Each month the member who completes the most masterclasses will win a free strategy session with me.

A Mastermind

The support of other academy members in my Facebook Group.

I asked the academy members to sum it up with one word. Here are a few of them

Brilliant. Flexible. Accessible. Genius. Outstanding. Actionable. Precious. Awesome. Ace. Motivational. Friendly. Welcoming. Comprehensive. All-encompassing. Inspiring. Magnificent. Oracle.

Take A Look Inside


Looks good doesn't it. Join us!






Lifetime access to:

  • Over 40 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma



Lifetime access to:

  • Over 40 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma




Lifetime access to:

  • Over 40 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma


If you have a burning question, the answer might just be here. If not email us here

Yeah Yeah, this sounds far too good to be true  A few people have said that, because it doesn't go deep on one issue, but covers so much. In fact it covers everything you need. But here's the thing, it goes deep on EVERY issue. It goes into each element you need to get the results you crave for your business. In a simple, smart way. You see I care about you getting results for your business. I REALLY care, and this is why I created the academy. I want to give you honest, quality support to grow your business in an affordable format. So if you're sitting on the fence. If you're thinking 'Well, it sounds too good to be true'. It really IS that good. 

Who is the Academy for  The academy is for small business owners and entrepreneurs at any stage of business. Whether you’re an absolute beginner with no digital know-how at all, or you’re doing ok but know you could do better. It can also be used by in-house teams who need to keep their digital skills up to date.

My business is just an idea right now, I don’t even have a website. Is this for me? Absolutely. It’s perfect for startups as it takes you through everything you need to get a business up and running online. 

Why would I choose this over other academies or membership sites  This really is the most extensive online business hub there is. We currently have over 20 experts and over 40 masterclasses that I have carefully curated for you, and this will only grow over time. I cover EVERYTHING. From startup to growth and everything in between. It’s your one-stop shop and the best way to get the results you need online without spending a fortune. Where else do you get access to some of the leading online experts for such an affordable price? 

What's the price in US Dollars  Go here to check the price in your own currency. 

Who are the experts  Jo Gifford, Bushra Azhar, Joanna Hunter, Julie Lowe, Sarah Leather, Star Khechara, Lauren Vanessa Zink, Gemma Regalado, Elizabeth Goddard, Jenna Leigh, Karla Morales-Lee, Dina Bergman, Niamh Arthur, Jen Turrell, Joanne Jacobs, Mariska Anderson, Nicole Liloia, Emma-Louise Smith, Anna McLoughlin, Tamara Baranova, Elsewine Rietveld, Rebecca Bradley, James Gurd and more will be joining us.

Why are there so many women? Is this just for women  Honestly, it's because I work with a lot of women. HOWEVER, I did invite a few guys and unfortunately they weren't able to contribute at this time. They will in the future though. And NO, this is definitely not just for women. These masterclasses can be used by anyone.

There are A LOT of masterclasses, I'm worried I'll be overwhelmed Most classes are only around 30 minutes long and you can do them at your own pace. There is no timescale for completion and you only do the masterclasses that suit your business as and when you need them.

What if I need some structure? I'd like to know which masterclasses I need to take to address my particular issues  I've created a number of roadmaps that will tie the right masterclasses together to deal with specific problem (they're like mini courses). You'll know exactly which masterclass you need to take. PLUS you can always ask us.

This is too expensive for me  This is a fraction of the cost it would take you to pay a coach or consultant to help you achieve everything we have in the academy. A tiny fraction at that. PLUS I've created a handy payment plan to suit most budgets.

What if it doesn’t work  For the academy to work you need a solid business idea and the commitment to follow the training and take action. If you can commit to that, it will work.

Do you offer One-to-One support  I'm very active in the Facebook Group and I offer the chance to win a free strategy session with me each month to the member who has completed the most masterclasses in that month.

I'm in the UK, do you charge VAT  No, we don't charge VAT. This is the final cost.

Just imagine knowing exactly what you need to do to get the results you want online.
Just imagine having all that support. The ching ching of sales coming through on your phone. A waiting list of clients, all dying to buy from you.
Just imagine having everything you need to make that happen, every single day.
Join the academy below.





Lifetime access to:

  • Over 30 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma



Lifetime access to:

  • Over 30 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma




Lifetime access to:

  • Over 30 Masterclasses
  • Over 20 Experts
  • Roadmaps
  • Workbooks, templates, swipe files
  • Facebook Group Mastermind
  • Chance to win a Strategy Session with Gemma